AVRA · ARAMAIC · “I CREATE”

Describe your business. It runs itself.

Avrako turns your rules, your goals and the results you expect into living software. No code. No app. Describe it on Sunday evening. It runs on Monday morning, and it’s better every morning after.

Not no-code. Not code generation. An AI that runs only your business, on only your data, under your control.

Get early access Read the manifesto

First doors open for gyms and studios in 2027.

DictationNo. 1 of 3in the owner’s own words

“I run a small gym. Classes cap at 12 people. Members can cancel up to 2 hours before. No-shows lose one credit. I want fuller morning classes.”

Tuesday · morning classes2 spots left
7:00amSpin · 45 min · Coach Dan
10 / 12
Book my spotFree cancel until 5am
MessagesBooked. See you at 7, Maya.6:12am

WHAT AVRAKO IS

Avrako is not no‑code AI. It is not code generation. It is your business, running.

There is no app, no template, no generated software behind the curtain. Other AI tools write software faster. Avrako removes it.

You get an AI modeled on your business, running only your business, on only your data, under your control. It doesn’t build your system. It is your system, and it runs your rules directly.

Them Avrako
Prompt → generated code → someone maintains itYour rules → your mind runs them
One shared assistant for everyoneOne mind, modeled on your business alone
Your data in someone else’s black boxYour data, your control, your choice where it lives
Updates that change things behind your backNothing goes live unless it passes your rules

  • Not a tool that builds software.

    Nothing is generated for someone to maintain. Your rules run.

  • Not a shared assistant.

    Your mind is modeled on your business alone. It serves nobody else.

  • Not a black box in someone else’s cloud.

    Your data stays yours, and you decide where it lives.

  • Not a system that changes behind your back.

    Nothing goes live unless it passes every rule you approved.

Your business. Your data. Your mind. Your control.

THE OLD WAY

Software was a seventy-year detour.

A game of telephone, played for seventy years.

  1. Owner

    No-shows lose one credit.

  2. Analyst

    No-shows lose one credit (per month?)

  3. Requirements

    REQ-114: A no-show member shall forfeit 1..n credit(s) per cycle.

  4. Developers

    no_show → credits -= n?? (see REQ-114, ask PM)

  5. Code

    if (status == 3 && !flag_v2) credits--; // TODO ask Mark

“That’s not what I meant.”

To make a computer run a business, someone had to translate it into code. Owner, analyst, requirements, developers, release. Every step lost meaning. Every step cost months.

Small businesses get the worst of it. They can’t afford the loop, so they bend their business to fit someone else’s app.

What if you just skipped the telephone?

Owner Avrako
Owner Avrako

The detour is over.

  1. Truth I

    Your business already has its software. It’s in your head.

    Code was only a slow, lossy copy. Avrako skips the copy.

  2. Truth II

    The business is the program.

    The model is the computer that runs it.

  3. Truth III

    Trust comes from proof, not from reading code.

    Every action traces back to a rule you gave.

THE AVRA WAY

Say it. It becomes. It grows.

  1. 1

    Say it

    Talk for forty minutes. Forward a spreadsheet. Photograph the whiteboard. Avrako writes your business contract, finds the contradictions you never noticed, and asks about them. Day one takes an evening, not a quarter.

  2. 2

    It becomes

    Avrako turns your words into a mind of its own: it books, sells, schedules, reminds, answers and charges. Your customers just talk to it, in chat, on the web or by voice. The interface is a conversation, and conversations never need an update.

  3. 3

    It grows

    Every day it sees what happens. Every night it practices. Every morning it tells you what it learned and what it suggests. You approve, it evolves. And each week it gets faster and cheaper.

How is that even possible?

Each business gets its own small, fast model that knows that business inside out. It handles everyday requests on its own, quickly and cheaply.

When something new arrives that it has never seen, it asks a much larger model for help. That answer doesn’t just solve the moment. It teaches the small model: instantly as a stored example, overnight as training, and permanently once you approve it as a rule.

Over time, it needs help less and less. We measure that: escalations per thousand requests, falling every week. That number is how you know your business mind is growing up.

Liquidthe large model, reasoning about something new
Gelyour own small model, every day
Solidan exact rule that never varies

Knowledge moves through three states. It starts liquid, in the large model, reasoning about something new. It turns to gel in your own small model, which does it every day. It sets solid as an exact rule that never varies.

Prices, bookings, permissions and money are solid. The new and the messy stay liquid. Predictable where it matters, flexible where it counts.

Each week more of your business sets solid. Avrako asks for help less, answers faster and costs less. Software that gets cheaper the more you use it has never existed.

THE CONTRACT

You approve a contract. Never a program.

The business contract

in three parts, in plain words

Rules

what must always be true

  • “Classes cap at 12.”
  • “Cancel up to 2 hours before.”
  • “Never double-book a trainer.”

Challenges

what you want to get better

  • “Fill the 7am classes.”
  • “Fewer no-shows.”
  • “More members renewing after month three.”

Outputs

what good looks like

  • “When Maya books her 10th class, she gets a free smoothie.”
  • “A late cancel shows: ‘This one’s too late to refund, but your next class is on us if you come Thursday.’”
The owner, author
Every rule. Every example.Tested before it ships

Change“Students pay half on weekdays.”Tested against every past bookingLive in 4 minutesLogged

It can change how it works every night.
It can never change what you promised.

ITS DAY

It works by day.
It dreams by night.

  1. I Day · morning to evening

    It serves.

    412 bookings. 38 questions answered. 3 people who wanted a class at 6am. It noticed.

  2. II Dusk

    It reflects.

    It replays every conversation. What worked. What confused people. What it had to ask for help with.

  3. III Night

    It dreams.

    It invents a thousand customers who don’t exist. The one who cancels at 1:59. The one who books four classes at once. The one who asks in Spanish at 3am. It tests itself against all of them, and against every rule you gave it.

  4. IV Dawn

    It wakes up with ideas.

    You wake up to ideas, not bugs.

    Avrakonow

    Good morning. Here’s what I learned.

    • 3 people asked for a 6am class this week. Want me to open one on Fridays?

    • Three members are about to quit. I’ve drafted a note for each.

    • If you raise the late-cancel fee: about 4 members leave, and you gain $600 a month. Your call.

    • Tested 1,184 new situations overnight. All your rules held.

    Escalations this week: 12 per 1,000. Last week: 19.

    Tap yes. It’s live before your coffee is cold.

FOR THE ONES WHO RUN THINGS

Built for the businesses software forgot.

  • No. I

    Gyms, studios and climbing walls

    You say:
    “Max 12 per class. No-shows lose a credit.”
    It does:
    bookings, waitlists, reminders, payments, a nudge for members who’ve gone quiet.
  • No. II

    Restaurants and pizzerias

    You say:
    “Deliver within 2 miles. Orders close 10:30pm.”
    It does:
    orders, menus, delivery zones, a free dessert when the basket is big enough.
  • No. III

    Salons and barbers

    You say:
    “Color takes 2 hours. Sofia doesn’t work Mondays.”
    It does:
    appointments that actually fit, reminders, rebooking at the door.
  • No. IV

    Yoga, dance and music schools

    You say:
    “Beginners can’t join advanced. Ten-class passes expire in 3 months.”
    It does:
    passes, levels, schedules, family accounts.
  • No. V

    Repair shops and workshops

    You say:
    “Quote first, fix after approval.”
    It does:
    intake, quotes, status updates, “your bike is ready”.
  • No. VI

    Your business

    You say:
    anything.
    It does:
    let’s find out. Get early access

A SUNDAY EVENING IN AUSTIN, 2028

Maya is opening a climbing gym in Austin, Texas. On Sunday evening she talks to her phone for forty minutes. Memberships, prices, hours, how beginners start. Her real worry: empty weekday mornings.

Avrako asks her eleven questions. Two are about contradictions she hadn’t noticed. She answers while cooking dinner.

On Monday the gym is open. Members book and pay by chatting. Nobody installed anything.

That night it notices three beginners booked advanced classes. On Tuesday Maya reads: “Should beginners take one intro session before advanced classes?” She taps yes. It’s live before her coffee is cold.

Six months later she opens a second gym in Denver. “Copy Austin, but cheaper student prices.” Her bill went down every month. She has never seen a line of code. She never will.

If you can explain your business to a new employee, you can explain it to Avrako.

WHERE THIS GOES

This is the last software you’ll ever have to build.

  • Plate I

    Born experienced

    A new gym starts with everything a thousand gyms already learned.

    Privacy kept: it learns patterns, never your customers’ data.

  • Plate II

    Cheaper every week

    Each week more of your business hardens into exact rules.

    It calls the big model less, answers faster and costs less.

  • Plate III

    Fork a business

    A franchise is a copy of a mind. Opening a second location? Copy the mind. Change three rules. Open tomorrow.

    “Copy Austin, but cheaper student prices.”

  • Plate IV

    See the future before you choose it

    “Raise prices 10%?” It runs your business forward on simulated customers and shows the likely result.

    Software today records the past. This one rehearses the future.

  • Plate V

    Minds that trade

    Your gym’s Avrako orders chalk from the supplier’s Avrako, agrees delivery and settles the invoice.

    Inside rules both owners set. No humans typing orders.

  • Plate VI

    Start a business by describing it

    “I want to walk dogs in my neighborhood.”

    It proposes prices, rules and a launch plan, then runs it from day zero.

  • Plate VII

    Outlive your software vendor

    Your contract is plain language you own and can export.

    Models will come and go. Your business never has to be rewritten again.

In ten years, “we need an app for that” will sound like “we need a telephone operator for that.”

Software is about to become a living thing.
We’d like to be there when it’s born.

THE AVRA MANIFESTO

Abracadabra used to be a magic word.
It was always a job description.

  1. Say it, and it is so.
  2. No code is the best code.
  3. Every business deserves a mind of its own.
  4. It works by day. It dreams by night.
  5. You wake up to ideas, not bugs.
  6. Your rules are the law.
  7. No app. Just intent.
  8. Born experienced.
  9. One business, one mind, one owner.
  10. The owner is the author.
Read the full manifesto

THE FIRST DOORS

Be one of the first businesses to grow its own software.

We’re opening Avrako to a small group of founding businesses in 2027. Founding businesses shape the product, get it free during the pilot, and keep founder pricing forever.

We’ll only email you about Avrako. One click to leave. See our privacy page.

WHO’S BEHIND IT

We spent years building software the old way.

Avrako was started by a software engineer who has spent his career in the old loop: listening to businesses, writing requirements, shipping code, and watching the business change before the code was done.

We think the next step isn’t faster coding. It’s no coding. Software that listens to the person who runs the business, becomes what they describe, and keeps growing with them.

We’re early, we’re small, and we’re building in the open. If that sounds like your kind of crazy, we’d love to hear from you.

sebastian, founder

sebastian@avrako.com

Founder photo slot · sebastian to provide
replace this frame with a single small portrait, 4:5